If you promote your business by using promotional event merchandise giveaways can help you make an impact at any of these sorts of events. For one thing, if you give away promotional items and corporate gifts you are ensuring that the people who you meet with will be reminded of your brand when they get home, which means that even at a busy event where your business is far from being the focus you will still get their attention. For another, in a lot of these situations you will be competing with many other similar businesses. If you give your prospects promotional items for free, particularly something useful or interesting, you may gain an advantage over those just handing out flyers or business cards. Thirdly, if it is an event you have put on yourself, if you give out a promotional gift then you make it feel more like a special conferences and events or offer, where there is something in it for people to come and get involved.
The powerful effects of promotional merchandise on brand recognition and brand loyalty have been proven time and again, so it is certainly worth investing in some bespoke products to hand out if you have a big launch planned or if you regularly have a corporate presence at organized events. Giving out gifts personalized to commemorate the event itself can also be effective, as even if you aren’t really part of the main focus of the event, people will be inclined to keep what you give them as a free souvenir of their day.
It also means that if you do a lot of these events, particularly in one local area or niche of interest, if you get a lot of crossover in the audiences of your events you will be giving them different things every time. This will give them a good feeling about you as a business, because they see you all the time and you always give them something nice to take home.